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Twitter, Reddit and social media journalism in Boston

There have already been so many pieces written about the Boston bombings and the role that social media played in the news coverage, but I wanted to add something on what have been the two main focuses.

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IMterview - Native Advertising

Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.

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Agencies identify value in global tech tie-ups

Are the recently announced multimillion-pound partnerships more than just swanky volume deals, David Benady asks.

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When it comes to digital ads, everyone wants to go native

Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.

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Mobile now driving 80% of Twitter traffic

Some 80% of Twitter's traffic in the UK is now being driven by mobile, the company has revealed today, significantly more than all other news sites, including BuzzFeed, MailOnline, Ampp3d and UsVsTh3m.

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Facebook to crack down on 'clickbait' articles

Facebook is to downgrade "clickbait" articles that feature eye-catching headlines but poor-quality content.

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Twitter's UK leader: Media Week Awards 2014 captures 'thrilling evolution' of...

Final entries for this year's Media Week Awards, the biggest night of the year for the British media industry, must be submitted by Thursday (3 July) to qualify.

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Buzzfeed appoints Greg Coleman as president

Buzzfeed, the expanding news and entertainment site, has appointed former Huffington Post and Yahoo leader, Greg Coleman, as president.

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Welcome to raw communications planning

YouTube has been everywhere recently. Buses, posters, magazine features and the BBC. An episode of The Apprentice featured the candidates making a YouTube video and collaborating with stars on the...

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OMG don't read this

// 7 T R E N D S D R I V I N G C O N T E N T M A R K E T I N G The 25 Most Awkward Cat Sleeping Positions - perhaps not the most inspiring of headlines, but the article in question was read more than...

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